Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
ISBN: 9780230104747
Format: pdf
Publisher: Palgrave Macmillan
Page: 256

This book is targeted for marketers who want to survive and thrive in the digital era. Brand media strategy: Integrated communications planning in the digital era. Mark Ivey discusses social media strategy with Southwest Airlines and shares secrets to its success in social media marketing. €We don't hide behind the brand, we want people to speak out in their real voice.” Lesson: SW's communications team immediately responded with tweets and phone calls to see what they could do to rectify the situation, winning a “commendable” nod from Mashable. And, in order to succeed, it is vital to mesh the content that a brand publishes into the overall marketing strategy. New York, NY: Palgrave Macmillan. Home Depot's social-media strategy pays off. In Part 2 ,Why your Music Marketing Strategy may not be ready for the 2012 Digital Era; we spoke about monitoring your brand in your integrated Marketing Strategy. In our final part with Geoff Livingston we The social media becomes a feedback loop while simultaneously creating that word of mouth you're looking for via their public shares (which their networks see) Then you have a blurred media experience that transcends old and new. SWA is a great example of a successful social media plan and team. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young.